Monday, September 2, 2013

Venue gets new identity

What could be even more difficult than sustaining the reputation of being a hot club and concert setting in the Scottsdale nightlife scene?

Shedding that enviable status in order to build a new one, as David Twigger, the director of sales and marketing for The Venue Scottsdale, discovered.

The Venue and its new name and business model launched in 2005, in the space that was once known as the Cajun House, a well-known hub for concerts and hip events. Three years ago, The Venue underwent a million-dollar renovation project and emerged with a renewed focus on private, social and charity events. This was different from what most people thought of when they heard the name of the downtown Scottsdale building.

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