Online brokerages are trying to convince a generation of young investors, scared off by their parents' harrowing experiences with stocks, that's it's safe for them to play.
Several leading online brokerages, including TD Ameritrade and Fidelity Investments, are testing new technologies and tools designed in part to appeal to members of the Millennial generation. Millennials, also known as Generation Y, are people born from 1981 on up until 2000.
Read more...Stock brokers coax a tough crowd: Millennials
